Successful commerce experiences don’t happen by accident — they are carefully planned and executed. From the moment visitors arrive, it's essential to welcome them in context and with the right brand voice to ensure a positive experience. The challenge is that shoppers exhibit different needs, biases, and behaviors. As they shop, their intent and selection criteria continuously evolves. The marketing messages that originally lured a visitor to your site might no longer be relevant as they progress through their customer journey.
In this session, learn how to: