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Adobe Summit 2017

S4305 - Wyndham: Where the Experience Business has come to stay

Session Speakers
Session Description

Successful transformation of a digital marketing strategy requires providing a seamless customer experience across all customer touchpoints. However, legacy technology, multiple brands, and a growing set of digital properties are challenges to rethinking how brands are successful in this transformation. Hear how Wyndham Hotel Group embarked on their year-long digital transformation journey and how they reimagined customer engagement on web and mobile, raising conversion and customer loyalty.

Learn about:

  • How to embark on digital transformation and replace legacy technology to enable growth
  • Strategies to reimagine customer engagement across channels to raise engagement and build loyalty
  • The importance of understanding customer preferences and providing personalized experiences

This session is for a general audience, regardless of industry focus.

Additional Information
Customer Experience
General Audience
Digital Marketer, Content Manager, Mobile Marketer, Marketing Executive
Travel & Hospitality
Session
1 hour