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Adobe Summit 2017

S4304 - Digital transformation: Patterns for success

Session Speakers
Session Description

While transforming customer experiences to meet the growing demands of the connected consumer is critical, the road to getting there can be perilous. Various studies cite failure rates of 70%–80%. In this thought leadership session, we share some of the trends we think are going to change the game in the year to come.

Learn about:

  • The patterns of success that have emerged from the thousands of companies that Adobe works with
  • What has worked in the area of digital experience
  • What are the innovations and resources available to help organization’s increase their success rate

This session is for digital marketers and marketing executives regardless of industry focus.

Additional Information
Customer Experience
General Audience
Social Marketer, Mobile Marketer, Marketing Executive, Digital Marketer, Content Manager
n/a
Session
1 hour