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Adobe Summit 2017

S4302 - Why Digital Transformations Fail and Best Practices For Success

Session Speakers
Session Description

Most organizations are unprepared for the necessary and dramatic shifts in organizational structure and governance, processes, and marketing strategy to support Marketing Cloud solutions. Learn how to do the work before the work and get your company on board to prepare for the digital transformation and foundation, and ensure success as you become an experience business.

In this session, learn:

  • Best practices and how-tos in creating a unified digital marketing strategy
  • Recommended models for organizational structure and processes to support the tools (the work before the work)
  • How to inspire your organization to get on board with a digital foundation and transformation

Additional Information
Integrated Marketing Cloud
General Audience
Marketing Executive, Business Analyst, Digital Marketer, Campaign Manager
n/a
Session
1 hour