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Adobe Summit 2017

S4286 - Adobe Experience Manager and Adobe Campaign integration best practices

Session Speakers
Session Description

Are your content and email marketing teams working as effectively as they should? Email and web content are still the top-two leading ways to engage customers. Learn how to deliver amazing interconnected experiences and best practices of integrating Adobe Experience Manager and Adobe Campaign to get the most out of each tool.

This session covers:

  •     Email template development and creation workflows

  •     Personalization techniques and workflows to optimize the creation process

  •     Adobe Campaign form integration and sharing of profile data

Additional Information
Integrated Marketing Cloud, Cross-channel Marketing
Intermediate
Email Practicioner, AEM Developer, Content Manager, Campaign Manager
n/a
Session
1 hour