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Adobe Summit 2017

L4283 - Enriching Adobe Audience Manager with segments powered by Data Workbench

Session Speakers
Session Description

Data Workbench (DWB) is an advanced analytical tool that is part of the Adobe Analytics Premium package. It enables you to bring together online behavioral data, display impressions, and paid search behavior with offline CRM and store data. The deep analysis, multi-touch attribution, and predictive modeling within DWB lets users create advanced audience segments that can be targeted via digital channels. Adobe Marketing Cloud and the Adobe Marketing Cloud Visitor ID service enables an integration between DWB and Adobe Audience Manager, allowing marketers to retarget advanced audience segments.

Learn about:

  • How to set up DWB and Adobe Audience Manager
  • Benefits and top considerations when leveraging this integration
  • Bidirectional integration and how you can leverage it with the help of Adobe professional services

Additional Information
Hands-on Labs, Integrated Marketing Cloud, Data-driven Marketing
Advanced
Digital Analyst, Analytics Developer
n/a
Hands-On Lab
1h 30m