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Adobe Summit 2017

L4282 - Master the newly connected Adobe Campaign Standard & V6

Session Speakers
Session Description

Adobe Campaign Standard was created with the marketing user in mind, in the context of Adobe Marketing Cloud. Now, Adobe Campaign v6 customers can leverage the ease of using Adobe Campaign Standard for digital channels and the rich campaign management functionalities of Adobe Campaign v6. Understand how your organization can leverage the new pre-connection to drive more from your digital marketing programs.

Learn about:

  • Use cases for the new pre-connection between Adobe Campaign Standard and Adobe Campaign v6
  • Making campaign management data available in Adobe Campaign Standard
  • Deploying complex audiences created in Adobe Campaign v6 available in near real time to Adobe Campaign Standard


This session is for advanced Adobe Campaign v6 users and developers interested in leveraging the pre-connection with Adobe Campaign Standard.

Additional Information
Hands-on Labs, Cross-channel Marketing
Advanced
Email Practicioner, Digital Marketer, Developer
n/a
Hands-On Lab
1h 30m