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Adobe Summit 2017

L4280 - Data management in Adobe Campaign Standard

Session Speakers
Session Description

Adobe Campaign Standard was designed with the business user in mind, but its roots are in campaign management. Adobe Campaign Standard is flexible, and you can configure it to adapt to your organization’s data requirements. Ensure that you are making the most of your technology investment by leveraging the robust data management capabilities available within Adobe Campaign Standard.

Learn how to:

  • Extend the data model to store customer-specific data
  • Import data into new data structures
  • Create preconfigured filters for business users to leverage easily


This is a technical lab for Adobe Campaign users and developers who want to become familiar with the more technical aspects of Adobe Campaign Standard.

Additional Information
Hands-on Labs, Cross-channel Marketing
Intermediate
Email Practicioner, Digital Marketer
n/a
Hands-On Lab
1h 30m