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Adobe Summit 2017

L4260 - Site search and super-human merchandising

Session Speakers
Session Description

Site search just might be the unsung hero of your website. Its superpower? Surfacing engaging and relevant content and search results to your visitors on demand. Predicting what customers want before they even know how to spell it. Finding that exact right shade of blue. Roll up your sleeves in this lab to elevate your site search strategy.

In this hands-on lab:

  • Get intimate with Adobe Target Search&Promote
  • Discover strategies to test and personalize internal site search
  • Learn which site search KPIs are most important and how to measure them
  • Set up business rules and configure search-ranking indexes

Additional Information
Data-driven Marketing, Customer Experience
Intermediate
Digital Marketer
n/a
Hands-On Lab
1h 30m