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Adobe Summit 2017

L4242 - Server-side testing and personalization: Experimentation unchained

Session Speakers
Session Description

Who said marketers get to have all the fun with A/B testing? The power of Adobe Target is not just in the hands of business users. Unlock the full potential of the Adobe Target stack with our server-side delivery APIs, and take Adobe Target everywhere—isomorphic JavaScript apps, set-top boxes, video game consoles, in-store kiosks, ATMs—while testing everything. Learn about server-side testing and what sets it apart from a traditional implementation

In this hands-on lab:

  • Implement Adobe Target on an isomorphic server-side react.js application and integrate it with Adobe Analytics and Adobe Audience Manager
  • Learn how to leverage Adobe Target in non-JavaScript applications
  • Discover the more than 40 APIs available on our API gateway, Adobe.IO

Additional Information
Hands-on Labs
Advanced
Developer, Digital Marketer
n/a
Hands-On Lab
1h 30m