These days, A/B testing by itself just isn't enough. Your customers demand relevant, rewarding, and engaging content and experiences all the time. To keep up with these experience-driven demands, you must personalize your digital experiences. Go further with personalization than ever before and tap in to the automation and data sciences capabilities of Adobe Target Premium. Learn how to become conversational with our primary data science algorithms, such as residual variance, lifetime value, random forest, content similarity, and collaborative filtering.
In this session: