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Adobe Summit 2017

L4240 - Adobe Target Standard: Conversion rate optimization

Session Speakers
Session Description

Become a conversion rate master, and supercharge your critical KPIs by testing and personalizing with Adobe Target. Adobe Target lets marketers, product owners, and developers execute A/B and multivariate testing (MVT) seamlessly across digital screens. We'll go under the hood to address how to implement Adobe Target with a single line of JavaScript code. Discover how Adobe's three-step guided workflow enables fast-paced iteration on experience testing and personalization.

In this hands-on lab:

  • Leverage the Visual Experience Composer to modify, move, hide, and show site elements
  • Interact with Adobe Marketing Cloud core services, such as shared audiences from Adobe Analytics to Adobe Target
  • Launch A/B, MVT, and experience targeting activities live in the user interface
 

Additional Information
Hands-on Labs, Customer Experience
Intermediate
Digital Marketer, Developer
n/a
Hands-On Lab
1h 30m