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Adobe Summit 2017

L4211 - Clickstream data in Adobe Analytics: How to access, process, & customize it

Session Speakers
Session Description

Companies continue to aim to become more data-driven. Accessing Adobe's architecture for clickstream analytics data can be an important piece of that puzzle. You can integrate Adobe Analytics clickstream data with any other dataset in your architecture. Learn how to identify the most important differences between your clickstream optionsAPI, raw data feeds, LiveStream.

In this hands-on lab:

  • Understand the differences between the key columns within your Adobe Analytics dataset
  • Build a sample dataset of clickstream data for consumption by your external architecture
  • Learn best practices for working with this data

Additional Information
Hands-on Labs, Data-driven Marketing
Intermediate
Web Analyst, Digital Analyst, Analytics Developer
n/a
Hands-On Lab
1h 30m