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Adobe Summit 2017

L4210 - Data quality: Detect critical issues before they happen

Session Speakers
Session Description

Analysts and marketers are relying on the data collected from their web properties for making important decisions. Although there are tools in the market that check whether your analytics implementation tracks the right data, you also need to take other factors into account: communications, accountability, and culture. Detecting issues before they go live, and putting some responsibility into the hands of development are just two ways that automated testing can help keep the data valid.

In this lab:

  • Build automated tests that check whether your website provides everything you need for your analytics tool
  • Create a test framework that plugs into existing infrastructure
  • Learn about a ready-to-deploy tool to help your developers avoid breaking tracking

The session is for a semi-technical audience, primarily those responsible for the validity of analytics data.

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Additional Information
Hands-on Labs, Data-driven Marketing
Intermediate
Web Analyst, Digital Analyst, Analytics Developer
n/a
Hands-On Lab
1h 30m