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Adobe Summit 2017

S4208 - Adobe Media Optimizer secrets to accelerate search performance

Session Speakers
Session Description

Do you know what it takes to be Media Optimizer All-Star? This session covers everything you wanted to know about Media Optimizer but were afraid to ask! We focus on some of its hidden gems that help you drive actionable insights and improve your marketing performance.

Learn how to:

  • Identify opportunities through tools like Advertising Insights
  • Take advantage of dimensional bidding, such as by device, location, time of day, or day of week)
  • Use advanced campaign management to automate building out search and PLA campaigns
  • Optimally allocate budgets based on aggregated and anonymized data

Additional Information
Programmatic Advertising
Intermediate
Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour