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Adobe Summit 2017

L4207 - Modern workflow for creating, managing, and delivering relevant content

Session Speakers
Session Description

Today’s marketer must provide a connected experience across all channels, resulting in the need for rapid creation of more content, better collaboration across marketing and creative groups, and easier and secure distribution of final assets. Assets need to be discoverable and searchable along the way, calling for governance around metadata and tagging. Explore best practices for sharing and collaborating on assets between creatives and marketers based on Adobe Creative Cloud and Adobe Experience Manager Assets.

 

This session covers:

  • Flow of metadata from Creative Cloud tools to Experience Manager Assets
  • Integrations with Adobe InDesign
  • Support for 3D content
  • Scalable ways for sharing and distributing final assets while ensuring brand consistency and security

This session is for marketers, content creators, and anyone interested in creative-to-marketing workflows for digital assets.

Additional Information
Hands-on Labs, Cross-channel Marketing
Beginner
Digital Marketer, AEM Developer, Content Manager
n/a
Hands-On Lab
1h 30m