Today’s marketer must provide a connected experience across all channels, resulting in the need for rapid creation of more content, better collaboration across marketing and creative groups, and easier and secure distribution of final assets. Assets need to be discoverable and searchable along the way, calling for governance around metadata and tagging. Explore best practices for sharing and collaborating on assets between creatives and marketers based on Adobe Creative Cloud and Adobe Experience Manager Assets.
This session covers:
This session is for marketers, content creators, and anyone interested in creative-to-marketing workflows for digital assets.