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Adobe Summit 2017

L4206 - Optimizing your mobile apps

Session Speakers
Session Description

As more and more consumers move to mobile apps, it's important to provide a well-optimized and personalized experience. Optimizing for mobile doesn’t have to start with complex implementations. In fact, you’ll be surprised to learn about basic mobile optimization strategies that can get you well on your way to winning in mobile engagement.    We'll touch on how to optimize onboarding, monetize your mobile efforts, and re-engage your users with A/B testing and experience targeting.

 

Learn how to:

  • Implement the Adobe Mobile SDK in your app and enable Adobe Target
  • Integrate the SDK's Analytics for Target feature
  • Use lifecycle metrics, location, and custom data from Adobe Target, Adobe Analytics, and Adobe Audience Manager

Additional Information
Hands-on Labs, Mobile Marketing
Intermediate
Mobile Developer, Mobile Marketer, Mobile Strategist
n/a
Hands-On Lab
1h 30m