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Adobe Summit 2017

S4203 - Email deliverability deep dive: What you need to know before hitting send

Session Speakers
Session Description

Managing email deliverability is one of the most important parts of an email marketer’s job. With a lot of moving pieces that impact a campaign’s delivery, it’s important to understand the overall landscape, including the more technical details that affect an email’s inbox placement.

In this session, learn:

  • Features that impact inbox delivery and placement
  • Deliverability tactics to improve email marketing and delivery success
  • Adobe Campaign tools that help you manage email deliverability


This session is for technical email marketers and campaign managers who use Adobe Campaign for their email deliveries.

Additional Information
Cross-channel Marketing
Intermediate
Email Practicioner, Digital Marketer
n/a
Session
1 hour