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Adobe Summit 2017

S4202 - Advanced analysis with Adobe Analytics and R

Session Speakers
Session Description

Adobe Analytics provides a rich set of structured and unstructured data. You can uncover interesting insights by pulling data into R, an environment that allows you to explore the possibilities. We’ll demo some of the amazing things you can do when you pull data from Adobe Analytics into R and the types of advanced statistical analysis that you can perform on that data.

 

Learn about:

Getting data from Adobe Analytics into R using RSiteCatalyst and Data Warehouse

Combining and transforming data to create statistical models

Implementing the results of your statistical models into a Shiny R web application

Additional Information
Data-driven Marketing
Intermediate
Web Analyst, Digital Analyst, Analytics Developer
n/a
Session
1 hour