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Adobe Summit 2017

S4201 - Audience Marketplace: Programmatic access to second- and third-party data

Session Speakers
Session Description

Audience Marketplace, a feature within Adobe's data management platform (DMP), lets data providers and buyers self-execute deals with minimum effort. It offers specialized features that vary depending on your role as a data buyer or data seller. You can even be a buyer and a seller at the same time. And if you thought that this couldn’t get any better, Audience Marketplace also takes care of contracts, billing, and payments between data providers and sellers.

In this session:

  • Review data basics to better understand your data assets
  • Learn how Audience Marketplace provides brands with a seamless experience when buying and activating second- and third-party data
  • Understand key use cases for augmenting your first-party data with additional data sources

Additional Information
Programmatic Advertising, Data-driven Marketing
Intermediate
Publisher, Email Practicioner, Digital Marketer, Digital Analyst, Campaign Manager
Advertising/Publishing, Travel & Hospitality, Retail, Consumer Goods
Session
1 hour