Audience Marketplace, a feature within Adobe's data management platform (DMP), lets data providers and buyers self-execute deals with minimum effort. It offers specialized features that vary depending on your role as a data buyer or data seller. You can even be a buyer and a seller at the same time. And if you thought that this couldn’t get any better, Audience Marketplace also takes care of contracts, billing, and payments between data providers and sellers.
In this session: