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Adobe Summit 2017

S4198 - Transforming your business with experience-driven commerce

Session Speakers
Session Description

The accelerated pace of technology innovation and changing consumer behavior is having a profound impact on business. Customers expect immediate and contextual engagement at every phase of their customer journey, from discovery through purchase and support, which requires a fundamentally different approach. Today's most successful companies are responding by embracing digital transformation initiatives and leveraging experience-driven commerce solutions to turn these challenges into opportunities for growth and differentiation. 

In this session, learn how top brands innovated a traditional business model by deploying a digital transformation strategy leveraging Adobe Experience Manager driven commerce.  

Additional Information
Customer Experience
Intermediate
Digital Marketer, Content Manager
Retail
Session
1 hour