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Adobe Summit 2017

S4197 - Advanced tips and tricks to become an Adobe Campaign connoisseur

Session Speakers
Session Description

As the universe of channels, touchpoints, and devices continues to expand, cross-channel marketing grows more complex. This advanced session is designed for Adobe Campaign v6 users to maximize their investment through tips and tricks they can use right away in their current solution implementation.  This advanced session is for cross-channel marketers and campaign managers who are proficient in campaign management and digital marketing.

In this session, you will learn the business value and how to implement the following:

  • A/B testing
  • Form Posts to WebApps/JSSP
  • Triggers between Adobe Analytics, Adobe Campaign, and the Marketing Cloud Core Services
  • Offer integrations in Message Center
  • Others

Additional Information
Cross-channel Marketing
Advanced
Campaign Manager, Email Practicioner, Digital Marketer, Developer, API Client Developer, Mobile Marketer, Mobile Strategist
n/a
Session
1 hour