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Adobe Summit 2017

S4196 - Manage explicit customer data with Adobe Campaign preference centers

Session Speakers
Session Description

A preference center is one of the more powerful tools in a marketer’s toolbox. It allows your customers to explicitly tell you how they want you to communicate with them. However, many marketers choose not to use preference centers, and some brands that use them fail to incorporate the incredibly valuable data into their marketing campaigns.

In this session, learn:

  • Considerations and elements for setting up a preference center
  • Examples of best-in-class preference centers
  • Steps to set-up and initialize your preference center data in Adobe Campaign

This session is for marketers familiar with email marketing and campaign management. 

Additional Information
Data-driven Marketing
Intermediate
Email Practicioner, Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour