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Adobe Summit 2017

S4195 - Building a high-velocity digital marketing machine for financial services

Session Speakers
Session Description

When a financial services firm decided to launch a new online consumer experience they wanted to use the best digital marketing tools and talent available. To do this, they partnered with Adobe consulting and Accenture Interactive to develop a leading-class experience on the Adobe Marketing Cloud. With the marketing cloud, they now execute targeted marketing in real-time while applying deep customer insights. This enables their marketing team to quickly develop and deliver highly relevant content across all the company’s marketing channels. In this session, learn how a cross-discipline team:

  • Implemented nearly the entire Adobe Marketing Cloud in less than one year
  • Assures accelerated development, review, approval, and use of shared campaign assets
  • Leverages robust customer segmentation to run high-performing financial services campaigns

 

 

Additional Information
Data-driven Marketing, Customer Experience, Integrated Marketing Cloud
General Audience
Digital Analyst, Content Manager, Campaign Manager, Business Analyst, Web Analyst, Marketing Executive, Digital Marketer
Financial Services & Insurance
Session
1 hour