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Adobe Summit 2017

S4194 - Delivering tomorrow’s optimized customer journey (and the mail) today

Session Speakers
Session Description

Australia Post, the country’s postal service, wanted to stay relevant and valued by its customers in this changing world “completely transformed with digital, with our customers being more connected and living at a faster pace.” So the 200-year-old institution had to completely reinvent itself, rolling out a variety of services with a central focus—to make the lives of Australians easier and better. Australia Post built out an experience optimizing platform based on multiple Adobe Marketing Cloud products, including Adobe Target. They now know their customers on a deep, personal level and deliver the experiences that do indeed make life better.

In this session, learn how Australia Post:

  • Successfully transformed their digital customer experience
  • Built out an experience optimizing platform
  • Used Adobe Marketing Cloud to deliver personalized customer experiences  

Additional Information
Customer Experience, Data-driven Marketing
General Audience
Business Analyst, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Marketing Executive
Session
1 hour