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Adobe Summit 2017

S4193 - Become a customer caddy: Optimize and personalize for authenticated users

Session Speakers
Session Description

Optimizing and personalizing for anonymous visitors yields huge wins, including greater acquisition through email and offsite campaigns and landing pages, better engagement from personalized offers and recommendations, and increased conversions. You want to extend these capabilities to your authenticated users beyond marketing efforts to provide exceptional customer service, promote mobile features, or improve customer satisfaction, retention, and loyalty. You want to become your customers’ “caddy,” delivering what they need before they need it. But how can you do this in a way that builds rather than jeopardizes the customer relationship?

In this cross-industry panel discussion, learn how companies who effectively personalize in the authenticated space:    

  • Handle sensitive information from a security and best practices perspective for deeper personalization and reporting
  • Use personalization respectfully to grow customer relationships in the authenticated space
  • Increase adoption of services and explore new personalization methods without disrupting customer experiences 

Additional Information
Customer Experience, Data-driven Marketing
General Audience
Business Analyst, Web Analyst, Digital Marketer, Digital Analyst, Content Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
Travel & Hospitality, Healthcare/Lifesciences, Financial Services & Insurance, Commerce
Session
1 hour