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Adobe Summit 2017

S4191 - Personalize more deeply and support business needs with recommendations

Session Speakers
Session Description

Whether you are trying to find the next perfect book to read, the next killer TV show or movie to watch, the hottest new fashion accessory, or the next sensational news story - personalized recommendations are critical to a rewarding user experience. These recommendations are also critical for marketers as they embark on a digital transformation to become an Experience Business. Adobe Target is at the forefront of data science and machine learning techniques that empower you deliver personalized, engaging, and rewarding experiences.

In this session, you will learn:

  • Latest advancements in Adobe Target Recommendations
  • How these can power personalized experiences for all industries - not just retail
  • How to leverage recommendations as part of true one to one personalized experiences strategy
  • The power of having a single source of truth that supports shared audiences and analytics for all of your testing and personalization activities

 

Additional Information
Customer Experience, Data-driven Marketing
Intermediate
Digital Marketer, Content Manager, Campaign Manager
Travel & Hospitality, Retail, Media & Entertainment, High Tech, Healthcare/Lifesciences, Financial Services & Insurance, Commerce, B2B, Automotive
Session
1 hour