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Adobe Summit 2017

S4189 - More than just chicken or fish: Personalized travel using recommendations

Session Speakers
Session Description

Personalized travel is so much more than your food preference on a flight. For some, it involves taking a guided mountaineering adventure. For others, it means staying in a well-located modern hotel while on business or taking the kids on a theme park vacation. When key decision-makers at the German-based travel company DER Touristik understood that visitors across its European travel websites had different dreams to fulfill, the company went all in using Adobe Marketing Cloud to meet the demands. The results? Increased revenue and tripled conversion rates, making the clear case for expanding to its other websites. 

DER Touristik shares how it transformed the way it does business within three months by:

  • Building the business case to gain internal buy-in for personalization
  • Assembling the right team to do the work
  • Implementing Adobe Target with Adobe Analytics in just weeks
  • Delivering up-to-the-moment, personalized travel recommendations

Additional Information
Integrated Marketing Cloud, Customer Experience, Data-driven Marketing
Intermediate
Business Analyst, Web Analyst, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Marketing Executive
Travel & Hospitality
Session
1 hour