Personalized travel is so much more than your food preference on a flight. For some, it involves taking a guided mountaineering adventure. For others, it means staying in a well-located modern hotel while on business or taking the kids on a theme park vacation. When key decision-makers at the German-based travel company DER Touristik understood that visitors across its European travel websites had different dreams to fulfill, the company went all in using Adobe Marketing Cloud to meet the demands. The results? Increased revenue and tripled conversion rates, making the clear case for expanding to its other websites.
DER Touristik shares how it transformed the way it does business within three months by: