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Adobe Summit 2017

S4188 - Tap into the power of using automation in A/B testing and personalization

Session Speakers
Session Description

With driverless taxis poised to take riders to their destination more safely, the age of automation has arrived. Smart algorithms, machine learning, and a constant stream of data make the effective service these taxis deliver possible. The same applies to testing and personalization. By using automation, you take human bias out of digital marketing and get better results faster than any human possibly could.

Attend this session to learn about:

  • Using automation to make better decisions more efficiently
  • The four different types of automation available for use in Adobe Target
  • The algorithms and machine learning that Adobe Target automation uses

 

Additional Information
Data-driven Marketing
Intermediate
Mobile Marketer, Content Manager, Digital Analyst, Digital Marketer, Web Analyst, Business Analyst
n/a
Session
1 hour