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Adobe Summit 2017

S4187 - Top optimization hacks you can do with Adobe Target

Session Speakers
Session Description

Optimization can fundamentally change the way you do business—how you engage customers, excite them about your brand, and make them return to do business again and again. That’s change that goes well beyond swapping out and testing background images in an offer. It’s using all the information you have about your visitors to anticipate what they want before they know they want it and finding new ways to deliver it. 

Adobe experts lead this session to showcase:

  • Novel, creative tests to do today to maximize conversion that you might not yet have on your radar
  • How testing innovations enable new, exciting business opportunities
  • How these innovations impact internal development practices 

 

Additional Information
Data-driven Marketing
Intermediate
Business Analyst, Web Analyst, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager
n/a
Session
1 hour