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Adobe Summit 2017

S4186 - CRO on steroids: How to identify and convert high-value customers

Session Speakers
Session Description

In the realm of cross-channel personalization, the possibilities are seemingly endless as you address content relevance for segments and unique visitors. How do you narrow in on the ones that matter the most? Adobe and Lori Mabe with Sprint outline three data-driven strategies to prioritize your audiences. Learn how to identify and optimize the high-value customer journey with the Adobe Marketing Cloud.

 

Learn how to leverage:

  • KPI Analysis for segment build, optimization and iteration
  • Modeling to determine high-value customers and attributes for personalization
  • Content automation based on profile attributes

Additional Information
Data-driven Marketing, Customer Experience, Integrated Marketing Cloud
Intermediate
Marketing Executive, Content Manager, Digital Analyst, Digital Marketer, Web Analyst, Business Analyst
n/a
Session
1 hour