Most optimization maturity models focus on the organizational structure and governance of the program as it ascends to higher levels of maturity. They rarely describe tangible steps your program must take to evolve from ground-level A/B testing to the soaring heights of omni-channel personalization. Ready to take your optimization program to the next level? Learn how WestJet, one of Canada’s leading airline companies, charted a course that enabled its optimization program to evolve into a world-class excursion.
In this session, delivered by WestJet’s optimization lead and Adobe Consulting, discover: