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Adobe Summit 2017

S4185 - Traits of a high-flying optimization program

Session Speakers
Session Description

Most optimization maturity models focus on the organizational structure and governance of the program as it ascends to higher levels of maturity. They rarely describe tangible steps your program must take to evolve from ground-level A/B testing to the soaring heights of omni-channel personalization. Ready to take your optimization program to the next level? Learn how WestJet, one of Canada’s leading airline companies, charted a course that enabled its optimization program to evolve into a world-class excursion.

In this session, delivered by WestJet’s optimization lead and Adobe Consulting, discover:

  • Areas of turbulence that most optimization programs face as they scale and mature and how to navigate around them
  • The current level of your optimization program relative to where you want it to be
  • Actionable insights and strategies for building and strengthening your program to take it to new heights

Additional Information
Data-driven Marketing, Customer Experience
General Audience
Business Analyst, Digital Marketer, Digital Analyst, Marketing Executive
Travel & Hospitality
Session
1 hour