You’ve envisioned a sophisticated optimization and personalization use case. It includes the exact audience to target, the digital channels to employ, and even the micro moments to perfect for that audience on those channels. You see where you want to be, but don’t know the specific steps to take to get there. By helping numerous companies build successful optimization and personalization programs, Adobe Consulting has identified the key steps to transforming an optimization and personalization vision into a tangible result.
Adobe consultant Heather Razukas discusses how you can: