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Adobe Summit 2017

S4184 - Steps to turning an optimization and personalization vision into reality

Session Speakers
Session Description

You’ve envisioned a sophisticated optimization and personalization use case. It includes the exact audience to target, the digital channels to employ, and even the micro moments to perfect for that audience on those channels. You see where you want to be, but don’t know the specific steps to take to get there. By helping numerous companies build successful optimization and personalization programs, Adobe Consulting has identified the key steps to transforming an optimization and personalization vision into a tangible result.

Adobe consultant Heather Razukas discusses how you can:

  • Execute key steps to make your personalization and optimization dream a reality
  • Use the iterative testing approach of optimization to make your personalization efforts more impactful
  • Apply personalization to the important audiences you’ve identified through optimization

Additional Information
Data-driven Marketing, Customer Experience
Beginner
Business Analyst, Digital Marketer, Digital Analyst, Content Manager
n/a
Session
1 hour