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Adobe Summit 2017

S4183 - How Comcast transformed its marketing architecture for business success

Session Speakers
Session Description

When Comcast embarked on a journey of digital transformation, the cornerstone of that journey was delivering flawless visitor experiences and using a single source of data truth across their solutions. Realizing that their legacy data architecture inhibited these goals, they embarked on a journey with Adobe consulting to transform their digital marketing toolset.

In this session, Comcast and Adobe consulting explain how they:

  • Upgraded a legacy enterprise implementation
  • Leveraged a Data Layer and Adobe Dynamic Tag Manager (DTM) to centrally control these solutions
  • Holistically used Adobe Target, Adobe Audience Manager, and Adobe Analytics to design, refine and deliver the most impactful personalized customer experiences

Additional Information
Data-driven Marketing, Customer Experience, Cross-channel Marketing, Integrated Marketing Cloud
General Audience
Campaign Manager, Content Manager, Digital Analyst, DTM Developer, Digital Marketer
TV/Broadcast/Radio, Telecommunications, Media & Entertainment
Session
1 hour