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Adobe Summit 2017

S4182 - Achieve personalization at scale with Adobe Campaign

Session Speakers
Session Description

Your customers expect deeply personalized and relevant experiences across channels. They see beyond superficial “insert name here" tactics. Whether you’re personalizing an email, a dynamic landing page, or mobile notifications, you need to create tailored, one-to-one experiences. Do this at scale by leveraging automation and Adobe Campaign’s rich data capabilities.

In this session, learn about:

  • Adobe Campaign inbound and outbound personalization capabilities
  • Leveraging customer preferences and behavior to send relevant, consistent communication across channels
  • Creating a single campaign with hundreds to thousands of variations to meet individual expectations
     

This session is for intermediate to advanced marketers familiar with email marketing, cross-channel marketing, and campaign management. 

Additional Information
Cross-channel Marketing
Intermediate
Email Practicioner, Digital Marketer, Campaign Manager, Mobile Marketer, Marketing Executive
n/a
Session
1 hour