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Adobe Summit 2017

S4181 - Personalization in healthcare: Enabling relevance in regulated industries

Session Speakers
Session Description

It’s easy to understand how and where to use digital personalization with retail or travel businesses, but personalization in the healthcare industry presents unique challenges. Hear how some healthcare organizations have taken giant strides in identifying ways that healthcare can apply and benefit from these technologies and deliver exceptional patient experiences.

In this session, Adobe consulting and a major healthcare organization describe how to:

  • Build and launch a digital transformation program
  • Envision using Adobe Marketing Cloud to drive members from offline interactions to online immersion
  • Use Adobe Marketing Cloud to meet goals, like improved member onboarding and new services engagement

Additional Information
Integrated Marketing Cloud, Data-driven Marketing, Customer Experience, Cross-channel Marketing
General Audience
Marketing Executive, Digital Marketer, Content Manager, Campaign Manager
Healthcare/Lifesciences
Session
1 hour