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Adobe Summit 2017

SS1 - Transforming Digital Content & advertising experiences across all channels

Session Speakers
Session Description

Don’t touch that dial, don’t skip that ad!  The Media and Broadcast industry’s Digital Transformation brings a sea of change in audience intelligence that impacts advertising, personalization and cross-channel digital experiences. In the Media and Entertainment Super Session you will hear from a number of industry experts successfully navigating their digital transformation and how they’re getting to know their audiences better than they know themselves.

From Rob Mclaughlin of Sky:

Customers and organisations will not tolerate a separation between on & offline experiences and data, they demand an omnichannel reality. The stakes are high, there will be winners and losers as the lines between 'Digital' and the rest of the organisation are removed. Rob will share his vision and evidence for how unified approaches to customer intelligence can bring transformative outcomes.

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Additional Information
Programmatic Advertising, Cross-channel Marketing, Mobile Marketing, Customer Experience, Data-driven Marketing
General Audience
Business Analyst, Web Analyst, Social Marketer, Publisher, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
Telecommunications, TV/Broadcast/Radio, Media & Entertainment
Super Session
1h 30m