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Adobe Summit 2017

SS4100 - Evolution of financial services in the experience business wave

Session Speakers
Session Description

The Experience Business wave requires frictionless customer interactions and the transformation data to create clear picture of each and every customer. The aspiration of every financial services institution is to deliver superior cross-channel customer experiences to increase engagement and retention and  drive sales and revenue from digital channels. Transformation and reinvention involve more than just technology. Equally as critical are the people and processes.

Join us as we present:

  • Diverse perspectives from leading financial intuitions on their experiences, challenges, and journeys to reinvention
  • How Adobe Marketing Cloud components can power data-driven marketing, mobile experiences, and cross-channel marketing
  • The latest digital marketing trends for the financial services industry
 

Additional Information
Mobile Marketing, Integrated Marketing Cloud, Data-driven Marketing, Customer Experience, Cross-channel Marketing
General Audience
Web Analyst, Social Marketer, Mobile Strategist, Mobile Marketer, Marketing Executive, Email Practicioner, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Business Analyst
Financial Services & Insurance
Super Session
1h 30m