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Adobe Summit 2017

S4060 - Why most predictive analytics programs suck and how to fix them

Session Speakers
Session Description

While many organizations have data scientists and marketers who build predictive models, the majority struggle to incorporate it as an integrated part of their strategy to add value. We explore the current situation in digital marketing organizations and discuss how to avoid common pitfalls. Our three-step maturity framework focuses on how to turn your exciting predictive models into actionable insights and increased ROI.
 
Listen to a customer share examples about how they set up the right business cases when pushing predictive projects, surrounding the following framework:

  • Setting up measurements for insights
  • Creating a baseline for optimization
  • Combining predictive and prescriptive analysis to achieve an ideal personalized customer experience

 This session is for analytics and marketing managers and lead analysts who are pushing the envelope to use predictive in their organizations.

Additional Information
Data-driven Marketing
Advanced
Business Analyst, Digital Marketer, Digital Analyst
n/a
Session
1 hour