While many organizations have data scientists and marketers who build predictive models, the majority struggle to incorporate it as an integrated part of their strategy to add value. We explore the current situation in digital marketing organizations and discuss how to avoid common pitfalls. Our three-step maturity framework focuses on how to turn your exciting predictive models into actionable insights and increased ROI.
Listen to a customer share examples about how they set up the right business cases when pushing predictive projects, surrounding the following framework:
This session is for analytics and marketing managers and lead analysts who are pushing the envelope to use predictive in their organizations.