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Adobe Summit 2017

S4040 - Marriott’s mobile app: Driving revenue and loyalty through personalization

Session Speakers
Session Description

Customers interact with your brand across multiple touch points. Your app, being the most personal device, needs to remain relevant and aware of your customer’s behavior across multiple touchpoints. Learn how Marriott uses Adobe Marketing Cloud to personalize app experiences across the entire customer journey.

In this session, mobile engagement experts from Marriott and Adobe showcase:

  • Real-time, cross-device personalization using Adobe Target with Adobe Audience Manager
  • Mobile app testing using Adobe Target with Adobe Analytics
  • Ideas for real-time personalized experiences using Adobe Target and Adobe Campaign

Additional Information
Cross-channel Marketing, Mobile Marketing, Customer Experience, Data-driven Marketing
Beginner
Digital Marketer, Digital Analyst, Mobile Marketer, Mobile Strategist
n/a
Session
1 hour