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Adobe Summit 2017

S4023 - Business transformation through technology, people, and processes

Session Speakers
Session Description

The next generation of the marketing department needs a structure and resources that support cross-channel marketing. Working in organizational silos is inefficient and also jeopardizes the customer relationship. Marketing resources need a blend of technical expertise fused with business and marketing knowledge.

Learn about:

  • Skills required to support cross-channel marketing tactics and take you into the future
  • Possible organizational structures for your marketing department
  • KPIs and objectives that align marketing teams and resources

This session is for marketing executives and digital marketers across all industries. 

Additional Information
Cross-channel Marketing
General Audience
Business Analyst, Social Marketer, Email Practicioner, Digital Marketer, Digital Analyst, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
n/a
Session
1 hour