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Adobe Summit 2017

S4022 - Create meaningful mobile moments throughout the customer journey

Session Speakers
Session Description

Consumers are engaging more and more on mobile devices for shopping, email, browsing, and communicating, marketers. To support the customer journey and provide optimal experiences, marketers need to adopt a mobile-first mentality. 

In this session, learn about:

  • Building a platform for managing mobile moments in the customer journey
  • How Adobe Campaign, along with other Adobe Marketing Cloud solutions, can deliver more meaningful and measurable mobile moments
  • Tips and tricks for incorporating mobile into cross-channel marketing strategies

This session is for digital marketers across all industries.

Additional Information
Mobile Marketing
Beginner
Email Practicioner, Digital Marketer, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
n/a
Session
1 hour