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Adobe Summit 2017

S4020 - Beyond buzzworthy: Unifying marketing & ad tech with Adobe Marketing Cloud

Session Speakers
Session Description

Take advantage of data-driven marketing opportunities across digital and offline channels, whether for anonymous contacts or authenticated, loyal customers. Discover how the Adobe Audience Manager and Adobe Campaign integration allows organizations like Sky to combine anonymous consumer insights with known, authenticated CRM and PII data to deliver the ideal experience to every customer at every stage of the customer journey.

Session highlights include:

  • Key Media & Entertainment industry trends
  • How Marketing Cloud supports marketing and ad tech
  • How Sky leverages pre-subscribe behaviors to fuel in-life recommendations

This session is for campaign managers and cross-channel marketers of all levels. 

Additional Information
Cross-channel Marketing
Beginner
Social Marketer, Digital Marketer, Digital Analyst, Campaign Manager
Media & Entertainment
Session
1 hour