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Adobe Summit 2017

S4010 - Harmonizing workflows between your creative and marketing teams

Session Speakers
Session Description

Does it feel like your creative and marketing departments are speaking different languages? Inefficient collaboration can grind any marketing initiative to a halt as team members are forced to wade through different file storage methods and feedback mechanisms. By aligning the collaborative tools between creatives and marketers, companies can monetize digital assets more quickly, driving operational efficiency and increasing revenue.

Learn how Adobe Creative Cloud and Adobe Experience Manager Assets can:

  • Save time by allowing creatives and marketers to search a centralized asset repository
  • Reduce asset time-to-market by leveraging content approval workflows between creatives and marketing departments
  • Improve engagement by allowing creatives to work from their tools of choice instead of imposing extra systems into their workflows

This session is for creative leaders, content managers, and digital marketers that interface with digital asset management.

Additional Information
Customer Experience
General Audience
Digital Marketer, Content Manager
n/a
Session
1 hour