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Adobe Summit 2017

S4009 - How Dell is moving beyond static DAM to dynamic delivery

Session Speakers
Session Description

Many companies believe a centralized, searchable repository is all that's needed to optimize their digital presence. However, that's only a first step. Delivering consistent, optimized experiences remains daunting unless assets are deployed efficiently to the right audience and across the right channels. Thankfully, at Dell, this is a process they couldn't wait to get started on. Hear how Dell has reimagined DAM as a living, breathing content delivery network.

 In this session, learn about:

  • The current state and benefits of DAM at Dell
  • Dell's ambition to transform DAM into a robust dynamic content delivery network
  • How to leverage Adobe technology to undertake a similar transformation at your own organization

This session is for creative leaders, content managers, and digital marketers that interface with digital asset management.

Additional Information
Customer Experience
General Audience
Digital Marketer, Content Manager
High Tech, B2B
Session
1 hour