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Adobe Summit 2017

S4008 - Bring order out of chaos: Machine learning and data science come to DAM

Session Speakers
Session Description

Digital asset management (DAM) is a great tool to centralize operations and bring order to the chaos of digital assets across complex organizations. Unfortunately, many still treat a DAM repository as a static parking lot instead of an intelligent engine to deliver customer experiences. The DAM solution of the future will do much more, from helping automate manual tagging to giving users better insight into how deployed assets drive conversion and increase revenue.

The future of DAM is here. Join us to learn more about how:

  • Leading brands are using analytics to track asset usage and performance
  • Advances in machine learning have automated many manual tasks and can help improve productivity
  • Implementing these features within your organization can save you money and increase revenue

This session is for creative leaders, content managers, and digital marketers that interface with digital asset management.

Additional Information
Data-driven Marketing
General Audience
Digital Marketer, Content Manager, Marketing Executive
n/a
Session
1 hour